Better Than Free

What can you do when everything is free? Generatives..

Kevin Kelly publishes an interesting manifesto on changeThis titled “Better than Free”. In which he argues which opportunities companies have to earn money in a world where copies are free.

    Yet the previous round of wealth in this economy was built on selling precious copies, so the free flow of free copies tends to undermine the established order. If reproductions of our best efforts are free, how can we keep going? To put it simply, how does one make money selling free copies?

    I have an answer. The simplest way I can put it is thus:
    – When copies are super abundant, they become worthless.
    – When copies are super abundant, stuff that can’t be copied becomes scarce and valuable.
    – When copies are free, you need to sell things that can not be copied.
    – Well, what can’t be copied?

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