Insights from Influencers

Damiano Shares Trendspottings slideshow series of Influencer predictions on my Google Reader.

Although I detest predictions as they are at best useless and at worst destructive, these predictions include loads of easily formatted and most valuable insights (and this was probably the whole point :o).

If you have the opportunity, sift through them and save the valuables.

I’ve included the Online Marketing slideshow here. Visit Trendspotting at slideshare.net and the Influencers on Social Media presentation or Influencers on Mobile presentation to get more from the series.

View SlideShare presentation or Upload your own. (tags: online onlinemarketingtrendsweb)

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HelgeTennø_NDR_200x200 Written by:

2 Comments

  1. January 2
    Reply

    I have to agree with you regarding predictions…as one who is constantly following trend sites and blogs, trends are for the most part speculation. However, I also feel that predictions that are backed by data could be useful for directional purposes. What do you think?

    I think 2009 will have its surprises to some who are acting as doomsayers with regards to spending cutbacks. Working in the ad industry for an agency myself, I know firsthand that marketers are indeed having to scale down spend a bit. But opportunities within “earned media” programs that will have better legs to stand on than traditional paid media campaigns, (both online and offline), as well as service-based initiatives which you have highlighted for quite some time now, are strategies that should serve marketers well in 2009.

    Thanks :)

  2. HelgeTennø_NDR_200x200
    January 2
    Reply

    Hi David, thanks for commenting.

    I do agree with your first point. But for the reason that data backed predictions give us an opportunity to acquire knowledge and simulate a situation before it will occur. We will, hopefully, be better prepared in case the predicted event happens.

    But, then again, anything still can :o)

    I might be a bit influenced by just reading The Black Swan by Nassim Nicholas Taleb, which spends most part of its pages convincing you that predictions are useless. And loving Freakonomics by Dubner and Levitt, which shows that everything you thought to be true, probably isn’t. :o)

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