The Rising Importance of Context

Added value through context might still be in its infancy compared to the “search”, but it’s becoming more obvious by the day the affect that it might eventually have on the megalomanic Google search algorithm.

Piers Fawkes tweet on PSFK’s visitor stats from last Wednesday reminded me of the quote by Adrian Ho of Zeus Jones, on how people are less willing to pay for information, but more willing to pay for someone to ad context to the information

• Specialized: tests of value in select patient profiles in• Pelvic / perineal / penile trauma : cialis online.


Piers on Twitter:
“Visitors Stats last Weds: Direct to site (36.22%), from Google (22.45%), from Twitter (15.83%) (!!) & from StumbleUpon (6.69%) [Piers]”

(For the record, is ranking fifth on the AdAge150 list of top media and marketing blogs)

Adrian Ho on The Value in Context:

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