Mobile Abilities Map

There has been some local frustration regarding the lack of ambitions on the future of mobile marketing
. I’ve been part taking in some discussions and the focus seems to be on fitting mobile into the old traditional marketing model mindset. In my opinion this is looking at the opportunities from the completely wrong angle – mobile has got nothing to do with traditional marketing.

Which turned out to be a great reason to put together a mind map focusing on the twelve most important aspects of mobile marketing – in my mind:


Find a larger version available on flickr.

This is a list of the twelve abilities, and I’ve added some links to some of the points:

Written by:


  1. […] the Mobile Abilities Map pdf, published two weeks ago, has received a great deal of interest. I thought it would be a good […]

Comments are closed.