Data is not absolute

Jan Chipcase on the difference of presenting information meant to inform or inspire

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“Data is not absolute – it’s power and effectiveness comes from how it is interpreted, applied. If you are setting out to inform then one metric for success is ensuring the interpretation is close to it’s intended meaning

. If it’s more important to inspire then the opposite might be true – other peoples’ reinterpretation and discovery of tangential links is an important part of that creative process.”

From his blog Future Perfect.