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https://sbmg.org/our-community There has been a discussion in my company and with some clients the last weeks regarding the value of a six minute visit versus a thirteen minute visit on a campaign site
https://southernsoccerscene.com/camps . Is the latter twice as valuable?
Get Online Xanax Prescription Looking at how the brain works, and taking some cues from Daniel Gilberts book Stumbling upon happiness (TED Talk) we can learn that the brain does not store segments of time, but fractions of impressions
Order Tramadol Overnight . https://clinicavitamed.com.br/exames When being exposed to an event we remember parts of it and store small fragments in the back of our mind.
When triggered to recollect the experience we pick up the fragments and then create the story in between, not based on what really happened, but based upon stereotypes, attitude and prejudice.
https://roaringwriters.org/charlie-brown Purchase Xanax Without Prescription The fact that we store memories in fragments is also important for brands
. It would go to say that if the thirteen minute visit doesn’t create any more fragments than the six minute visit they are evenly valuable.
https://ahadubai.com/contact-us If you look to Gilbert again, and Barry Schwartz, author of the book Paradox of Choice (TED Talk), you see that they both describe the brains ability to remember an experience with the fact that we remember only two fragments of any experience:
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. The climax of the event (positive or negative)
2. The endstate.
Which would mean, that when it comes to fragments, the brain doesn’t discern between a 30 second visit and a thirteen minute visit.
This would leave me to conclude that the important function of marketing is to create a lot of strong impressions (fragments) in the mind, which influence subconscious and conscious decisions. And to focus on creating as many as possible of them as you will never know when our subconscious finds it relevant to pick up one of these fragments in a process and locate it to our consciousness.
Order Ambien Online No Prescription It would therefore be more important for a brand to create a lot of small, valuable impressions and activities – that create a lot of strong fragments, than a long expensive impression creating only a small set of fragments.
