Production of experiences key driver for emotional research in business

One of the six ideas behind the emergence of Content Marketing (Slideshare Presentation) is Empathetic Research

. But the other way around, according to Sunderland and Denny.

I have just started reading the book “Doing anthropology in consumer research” (2007)

. And found early on (page 26) a very strong reference to emotional research / experience marketing:

Excellent plot-thickening :o)