Keitai Digital Wallet – the conscious and then the unconscious


The W+K Tokyo Blog publishes an excellent short video via Vimeo showing Yoshi demonstrating the Digital Keitai Wallet.


Osaifu Keitai from uzakihsoy on Vimeo.

This is a wonderful demonstration of the conscious aspects of what I tend to call “making the physical world as interactive as the digital
. (What Nokia calls Pervasive Communication)

The next step is the unconscious communication that happens between our phone and the environment without us participating actively in the interaction

.

This might be such things as dimming up the light in a tunnel or slowing down the speed of an escalator because we know you have sight or movements restrictions
. Or when the environment, as it registers your presence, asks your handset for a piece of your facebook or myspace profile in order to play the correct music to you as you take 15 minutes for a coffee break, or prime the barrista to notice your special preferences when it comes to the frappucino

deficiency (e.g. androgen deficiency and hypogonadism), cialis online Psychogenic.

.

– And as you can see, algorithmic driven behavioral targeting has been swapped with real knowledge of our consumers through information gathered from where consumers volunteer it freely: the social network profiles
. :o)

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