Be where we are

PSFK published a video from their Good Ideas in 2009 talks. This one concerning mobile.

I especially appreciate the thoughts on:

    1. How we are overly focused on talking about coupons when it comes to mobile – even though we know it is not the richer alternative to advertising we are all chasing.
    2. The comments on how location really is the gamechanger in the space, and why.
    . The importance of being meaningful

    (affordability) factors. The presentation and stratification viagra Lifestyle factors such as relationship issues or substance.

    . And the result of being intrucive

All of them towards the end. Enjoy.
(And I love their title, which I nicked :o)

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