“Technology” is the problem

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Buy Tramadol 100 Mg Online https://www.brunelsport.com/disclaimer An overly focus on “technology” or platform seems to make our strategies partly blind to the richness that exists within the walls of digital media.

https://ukesters.com/music/theme-songs In his latest post Mark Earls references thoughts by, amongst others, Russel and McLuhan concerning our misinterpretations and misuse of new world media and communication.

https://www.brunelsport.com/promoters The post ends of with a quote by McLuhan:

    “we use new technology as if they were old technology “

https://bisousmagazine.com/tom-ford I do believe McLuhan is on to something… He is both right, at the same time as he exemplifies the problem in his statement…

Purchase Valium Online Looking at consumption trends in media one sees that people, and especially youths, are increasingly using the digital channels as conversation arenas. At the same time media buyers and advertisers continue to treat them as media channels
.

https://peacemindandbody.com/be-bold It’s like the telephone call, it’s a conversation. https://tampablackheritage.org/seminars Now marketers wouldn’t interrupt a phone call, but they try hard to interrupt social media – figure that one out?

interruptphonecall

Buy Soma 350 Mg Online I think the problem is an overly focus on technology (as McLuhan also is concerned with)

Zolpidem Buy Online physiological reason to indicate sildenafil exerts a directGMP then induces calcium to leave the corporal smooth buy viagra.

. Technology is only a facilitator of format, it has got little to do with the communication itself. People see the technology (“the Internet”) and forget to identify the context of the communication they are trying to influence or interrupt.

It would be helpful to admit that Buy Xanax Online Overnight same or similar technology can facilitate a richness of context for communication. To stop choosing marketing strategy based on platform and become much more fragmented in what we do.

In the new world we need to focus on becoming valuable conversation topics, Zolpidem Online Order inspire valuable ideas, not interrupt existing ones.

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2 Comments

  1. […] “Technology” is the problem Helge Tenno follows up on McCluhan and Davies. […]

  2. […] would like to relate two strands to this: 1. Social media is a conversation, not a media channel. So old hat thinking where companies try to interrupt the reader won’t work. Creating valuable […]

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