Does our new collective creativity introduce pitfalls and potentially limit our creative processes and originality? Should we be more aware of a possible self-inflicted filter…
Read the PostHaving original ideas in a world of collective thinking
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helgetenno
How do we design for the everyware? How do we design without screens, visual cues, without interruption or having the opportunity to demand exclusive attention?…
In an era of customer self-realization and engagement, excellent customer service and technological advantage is not enough . Innovation and development based on generic drivers…
We accept new technology as difficult to use – after all, its just technology. We let technology slip through our fingers, we don’t ask enough…
How do we design for the everyware? How do we design without screens, visual cues, without interruption or having the opportunity to demand exclusive attention?…
In order to become a more central component of business strategy the vernacular, thinking and application of communication needs to mature – from a content…
Read the PostCommunication – turning a media and content tool into a business instrument
The year is 1976, Dieter Rams, who is most renowned for his innovative design work for Braun and Vitsoe, is on stage in New York…
Does technology affect people – or just our access to them? This has been a popular question, which has defined much of the discussion concerning…
The brand concept is not hot air or fuzzy logic, it is a strategic tool, and if anything should be more important to a company…
Read the PostA brand is not a gut feeling but a strategic business instrument
When the mobile and social web combine they create the basis for a completely new Internet. Which radically differentiates itself from the shape of the…
What is the creative industry selling? Ideas… The time when ideas had currency is long gone. The question is if this is an issue of…
Due to its narrow formats, traditional advertising relies heavily on the cliché for impact sclerosis and depression have also shown sildenafil to be viagra pill…
In 1872 former Governor of California Leland Stanford commissioned Eadweard Muybridge to settle a popularly debated question: Are all four of a horse’s hooves off…
What happens when marketing becomes a part of, or eclipses, the product? In a world were products and brands become more and more similar, will…
The future is already here – it’s just not evenly distributed. —William Gibson, quoted in The Economist, December 4, 2003 The question we need to…
Permanence or permanent presence – having a strategy that enables the brand to connect and generate something meaningful 365 days a year (as referenced in…
Read the PostYou probably don’t work in advertising (part 2)
Everything human made has at some point been technology. Examples of this are asphalt, waffles, language, pencil, science and the kitchen. Lately we’ve had advances…
People who understand digital get how it has changed how they think about the role and reach of communication. It is a deep and structural…
Read the PostThinking doesn’t start with digital, but digital has changed how we think … (part 1)
The following text is the manuscript to my presentation The next 80%. View more presentations from Helge Tennø Intro / gap – According to Microsoft…
Brand strategy is changing: From creating a unique story around a generic experience to designing a unique experience that tells its own story. In a…
prior to or along with direct therapies as a key to treating generic viagra online always or. I put the content in my last post:…
Do we fail to see the extent of what communication is / has become? Here are 10 projects that should / hopefully would change /…
Read the Post10 projects that challenge / change the concept of what communication is
The reason large parts of the corporate Internet is boring, difficult and of little direct use / effect is because we are unnecessarily complicating it…
According to Microsoft people have moved on, they have explored and adopted online communication / connected technologies to such a degree that they are almost…
The following is a video of my presentation Measuring our way to future success at the Digital Marketing in 1 day conference in Bussum, the…
In a new presentation (soon to be published) I argue that we are only seeing 20% of our online potential (we are at the light…
Do we build brands based on quantitative or qualitative measures? Are we in the business of spending more time with people or making the time…
What we have done up till now is limit our thinking of what online can do based on a narrow view of what marketing can…
Are our blinders keeping us from seeing new opportunities, and / or following our customers as they move on online? How are we measuring online…
This is the video of my Outside – the future is not in front of us presentation at Idejax in Zagreb in May. (Many thanks…
Working on a theme for a new slideshow I found that the questions I end with on the final slide of my last presentation, Outside…
Has thinking been given the back row seat on the issue of creative thinking? Creativity has to do with originality; imagining something new. So why…
“Old marketing” is about to take ownership of both customers’ and investors’ imagination and cash flow in the “connected” space. “Free”, “discounts” and “coupons” seem…
Are we reaching a point were we are continuously stuffing ourselves with content but unable to create anything from it that is original. Is our…