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Customers are out-moving organization, creating a gap that has become the no.1 job for CEO’s to fill. There is a growing divide between people and…

Read the PostThe Customer Gap

March 31 /

There are strategies for sales, communication, marketing, media, online, business, mobile, retail… almost anything, with the exception of those the strategies in the end are…

Read the PostCustomer Strategy

February 23 /

The idea of customer centricity is growing in strength, I’ve collected some sources I personally have found valuable in developing this idea. – Shoshana Zuboff,…

Read the PostCustomer Centricity

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In an era of customer self-realization and engagement, excellent customer service and technological advantage is not enough . Innovation and development based on generic drivers…

Read the PostPositioning

November 4 /

We accept new technology as difficult to use – after all, its just technology. We let technology slip through our fingers, we don’t ask enough…

Read the PostDesigning the future

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Due to its narrow formats, traditional advertising relies heavily on the cliché for impact sclerosis and depression have also shown sildenafil to be viagra pill…

Read the PostThe cliché

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March 19 /

The future is already here – it’s just not evenly distributed. —William Gibson, quoted in The Economist, December 4, 2003 The question we need to…

Read the PostTwo thousand and fourteen

March 18 /
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Everything human made has at some point been technology. Examples of this are asphalt, waffles, language, pencil, science and the kitchen. Lately we’ve had advances…

Read the PostTechnology

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February 7 /

The following text is the manuscript to my presentation The next 80%. View more presentations from Helge Tennø Intro / gap – According to Microsoft…

Read the PostThe next 80% (manuscript)