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Due to its narrow formats, traditional advertising relies heavily on the cliché for impact. But online, only tactical advertising makes good use of standardization and…

Read the PostThe cliché

April 9 /
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March 19 /

The future is already here – it’s just not evenly distributed. —William Gibson, quoted in The Economist, December 4, 2003 The question we need to…

Read the PostTwo thousand and fourteen

March 18 /
March 17 /

Everything human made has at some point been technology. Examples of this are asphalt, waffles, language, pencil, science and the kitchen. Lately we’ve had advances…

Read the PostTechnology

March 14 /
February 7 /

The following text is the manuscript to my presentation The next 80%. View more presentations from Helge Tennø Intro / gap – According to Microsoft…

Read the PostThe next 80% (manuscript)

December 19 /
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November 30 /

The reason large parts of the corporate Internet is boring, difficult and of little direct use / effect is because we are unnecessarily complicating it…

Read the PostSimple.

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September 12 /

This is the video of my Outside – the future is not in front of us presentation at Idejax in Zagreb in May. (Many thanks…

Read the PostOutside … (video)

August 29 /
August 11 /

Has thinking been given the back row seat on the issue of creative thinking? Creativity has to do with originality; imagining something new. So why…

Read the PostHow we think

July 21 /

“Old marketing” is about to take ownership of both customers’ and investors’ imagination and cash flow in the “connected” space. “Free”, “discounts” and “coupons” seem…

Read the PostFree!

July 17 /

Are we reaching a point were we are continuously stuffing ourselves with content but unable to create anything from it that is original. Is our…

Read the PostRelax & reflect

July 7 /
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May 29 /
May 27 /

I’ve posted the videos from my talk Outside – the future is not in front of us at idejax. 1. Nokia X Burton Push snowboarding…

Read the PostVideos from Idejax

May 25 /
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May 12 /

Have you ever thought about how you acquire inspiration, if it is different from just a couple of years back, and if the mass of…

Read the PostNumbing sameness

April 12 /