Category:
Part 1. Solution Space – Uncertainty – Strategy “We are not short of creativity in our world, and yet most organizations struggle with innovation.” — Gary Hamel Organizations…
Read the PostOur imagination is limited to the tools we use to understand the world?
There is a gap between what we want our organizations to become and what we put into them to get there. This is the video…
In The Customer OS I’m trying to do two things. First I’m trying to get underneath headlines such as digital, transformation, internetification etc. to articulate…
Read the PostThe Customer OS – Why digital isn’t digital and customers hold the key to your future
Recent developments in the architecture of markets could end up putting companies in a situation they haven’t trained for: Having to compete for customers, not against competitors. Will this…
Business strategy has always been premised on assumptions about technology, those assumptions are changing, and this will drive us to a different concept of what…
Read the PostDigital is disrupting/ transforming industries – and this is why
For more and fresh ideas join my knowledge network on linkedin. Or visit the Jokull | Helge Tennø website at helgetenno.com The blog 180/360/720 is authored by…
Three things are changing customer demand and directly affecting how companies need to think about future economies: Slowly developing social change is impacting what people…
Companies face a deep and widening complexity gap; between their current offering and the emerging behaviors and needs of their customers. Failing to see the…
In 2015 we stop referencing customers as marketing costs, and start identifying them as business outcomes. In the meantime, here are several excellent resources on…
Digital is a mental model. A way of thinking about customers, business, offerings, management and technology that challenges the current thinking companies are operating on.…
Read the PostHow to Understand Digital — Change Your Mental Model
In their research Jennifer Mueller, Jeff Loewenstein and Jennifer Deal finds that customers are much more attracted to creative products than one can presume. They…
Digital is doing a lot of good, but one of its most important contributions might be the one it is least credited for – its ability…
By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites…
Read the PostChat, Content or Social Selling – How do we Measure the Value of Social Media?
To develop the next generation services and products companies need to answer a very simple question: What job is the customer hiring the product for?…
Read the PostThe customer is king – and how research is failing
Customers are out-moving organization, creating a gap that has become the no.1 job for CEO’s to fill. There is a growing divide between people and…
There are strategies for sales, communication, marketing, media, online, business, mobile, retail… almost anything, with the exception of those the strategies in the end are…
The idea of customer centricity is growing in strength, I’ve collected some sources I personally have found valuable in developing this idea. – Shoshana Zuboff,…
In two articles on HBR the role of branding in the digital economy is discussed. (Unfortunately behind the HBR paywall) In this first article Itamar…
Read the PostThe role of branding / purpose in the digital economy
New customer behavior turns one of the biggest hypes of marketing into marketers most important tool. The purchase funnel is 116 years old according to…
Read the PostThe knowledgeable Customer and Sirloin of Marketing
Transient Advantage, Distributed Capitalism, the Age of the Individual, Disruption and Jobs-to-be-Done. All theories offering valuable perspectives to the larger concept of communication, design and…
As Instagram has chosen to capitalize on its offering they have decided to let the user base personally take the burden. It continues to surprise…
Read the PostInstagram, you built the technology – we created the product
Companies rise and fall based on their ability to understand customer demand and adapt when it changes. We are in turbulent times brought forward by…
My presentation at the iab.think digital in Brüssels on the 28th May.
Read the PostHow technology and business is changing communication
Until now I found all the new and brilliant ideas to be just fragments, colliding against a better knowing traditional business model… new ideas have…
Read the PostBusiness culture is changing and so will technology, design and communication
We need bigger perspectives; there is no such thing as social media – what are the larger business opportunities created by consumer engagement? The Internet…
Read the PostBelieve in bigger things: There is no social media
Does our new collective creativity introduce pitfalls and potentially limit our creative processes and originality? Should we be more aware of a possible self-inflicted filter…
Read the PostHaving original ideas in a world of collective thinking
How do we design for the everyware? How do we design without screens, visual cues, without interruption or having the opportunity to demand exclusive attention?…
In an era of customer self-realization and engagement, excellent customer service and technological advantage is not enough. Innovation and development based on generic drivers does…
We accept new technology as difficult to use – after all, its just technology. We let technology slip through our fingers, we don’t ask enough…
How do we design for the everyware? How do we design without screens, visual cues, without interruption or having the opportunity to demand exclusive attention?…
In order to become a more central component of business strategy the vernacular, thinking and application of communication needs to mature – from a content…
Read the PostCommunication – turning a media and content tool into a business instrument
The year is 1976, Dieter Rams, who is most renowned for his innovative design work for Braun and Vitsoe, is on stage in New York…
Does technology affect people – or just our access to them? This has been a popular question, which has defined much of the discussion concerning…
The brand concept is not hot air or fuzzy logic, it is a strategic tool, and if anything should be more important to a company…
Read the PostA brand is not a gut feeling but a strategic business instrument
