Mobile is all about conversation and collaboration, exchanging ideas and strengthening existing social ties. It’s time the mobile applications took advantage of the inhibit advantages of this arena, not only using it as a transportation device for tools and information between the brand and the participant.
To a large extent mobile applications up til now have concentrated its efforts on streaming or making accessible data or utilities from the company or organization. But this turns mobile into a platform or channel, not an arena for collaboration and “tribing”.
The new iPhone application from NIN is set to inspire us, and change all that…
Via Influx Insights.