Digital marketing is not advertising, because where advertising to a large extent focuses on creating situations, digital marketing is about finding them.
In the words of Henry Jenkins (via theengagedconsumer.power.com):
- “as Jenkins gives his advice on “courting” community vs. “creating” community
possible following appropriate education, including sildenafil side effects safety. Oral agents may act centrally as dopaminergic.
. Jenkins says that this starts by studying and connecting to existing communities vs. necessarily always building from scratch”
And connecting this idea to the utilities/services mindset; where companies need to explore existing situations and activities in order to discover where and how they can create deliberate value