WHY they are valuable in peoples lives, and HOW to create deliberate value

In one or two short sentences, are you able to describe the essence of what you do, or your goal?

Inspired by the people at Undercurrent I tried to articulate my own “soundbite”


The insight being that many of the brands and organizations we work with are familiar with the concept of their products and services creating value

specific patient profiles, at the discretion of theperformance (1,2) . generic viagra.

. But have a preconceived idea that their marketing or participation is perceived as unwanted and intrusive by customers

Adding this to the concepts of context, arenas and utilities we get this:

“We help companies and organizations discover WHY they are valuable in peoples lives, and HOW they can create deliberate value on the arenas and inside the interfaces where they connect with them.”


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