Digital is not a platform – part 1

“Digital” as a term is messing up our whole vernacular. Let me elaborate:

Technology is becoming, in the words of Clay Shirky: “boring enough to become socially interesting”, or as Kevin Kelly says it: “ubiquitous”. This leads us to see what Jeff Cole and the USC Annenberg Schools’ Center for the Digital Future foresaw several years ago: There is no real life and digital life, it’s the same place.


In its report “Young Adults Revealed” Microsoft and Synovate state that IM and social networking isn’t just a tool for young people, it’s a life necessity. Extended upon by a Norwegian researcher who in 2008 put forth the idea that removing the mobile phone from a young person is in conflict with their elementary human rights, as it inhibits their ability to communicate.

All of this and much more, agree with it or not, presents a question to marketers and agencies:

“As digital and real life becomes the same place, do we treat this place as two different concepts? Based on what?”


Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 79 other subscribers

Written by:


  1. […] the two previous posts in this stream (first and second), I try to argument that developers and designers of digital platforms are the only ones […]

Leave a Reply

Your email address will not be published. Required fields are marked *

Spam Protection by WP-SpamFree