My six guidelines / marketing trends have received a lot of positive feedback. As someone described it: “A very tangible and actionable list for digital marketing activities” – focusing on leveraging new consumer/media/digital trends.
As a result I wanted to publish it as an own slideshow, a small checklist or inspirational document in case anyone wanted to enjoy it, download it, print it or share it without all the other stuff in the original presentation surrounding it (and with an additional bonus guideline).
In addition to this I’m also thinking of doing the opposite – expanding it, into a more content rich presentation. Including more insights to create a bigger understanding of why each guideline is. And making it more tangible by presenting some known and lesser known examples proving each point.
Inspired by Godin, who said that in the future Amazon will act as a crowd sourced publisher, where if enough people list themselves as buyers of a future novel by a specific writer, Amazon will commission this novel, sell it and distribute it.
So what I am suggesting is that if enough people add a comment to this post, or send me a mention/tweet via @congbo. I will put together the larger presentation and hopefully create a piece of content that would be valuable too both colleagues and clients, planner and brands, marketers and executives.
I’m aiming for about 50 in total, so please comment or tweet if you want it all.