How do we get new ideas? By hammering down on old insight, trying to figure out a new way of looking at it? Or going straight to the core and finding a completely new way of gathering knowledge? Where do the good ideas start?
In the new environment, with fresh ideas, tailored to new behaviors in a post digital / post-shift media landscape, the core challenge is not to have brilliant disruptive ideas….
Ideas are the consequence of insight… and insight is the result of harvested knowledge, put back together in a successful way. The challenge today is on us, on the harvesters and the insight magicians – we need new ways of gathering the first glimpses of knowledge, and news ways of connecting them.
If we don’t change the way we gather knowledge and how we connect it, we won’t change the way we think and we won’t change.
Based on the stuff I’ve read and listened to during this last decade (not very scientific :), creativity is the process of having original ideas that have value (Ken Robinson), and ideas are what happens when two or more stored memory fragments in the brain (stuff is stored in fragments – not in videos or novellas) reconnects and creates something new. Now in order for there to be original insight one has to have original fragments, meaning original pieces of knowledge stored around the brain waiting to be picked out by eager ideas.
In a time where the pressure on creativity to contract, expand, change, stay the same and whatever, it all comes down to you – the first spark has as much responsibility to be trenched in originality, maybe more, than anything else – as it shapes the rest of the process.