What can and should designers learn from service design? A long but content rich post over at the Copenhagen Institue of Interaction Design explains it both in details and big letters.
Oliver King, co-founder at Engine has published the slides from his presentation It’s design, but not as they know it on slideshare.net
In this presentation Oliver draws a line between “traditional” design and service design and calls the bit in the middle “translation”
. I’ll let CIID to explain:
- “Service is the act of helping somebody to do something, while design is the process of making something better for somebody
. Translation is the challenge of connecting strategy and implementation.”
The whole thing via Experentia.