As we are expanding our strategies to include services and experiences Accessible becomes as important a part of the strategy as Relevant has been for messaging.
With accessible I’m thinking of context related, cross-platform, availability:
- First of all, services only need to be available in the context when they are needed. This means the computer monitoring the well-being of your car only needs to talk to you when you are in the car. Which again means on start-up, shut-down or when something urgently needs your attention.
Secondly I know the iPhone is popular right now, but what about mirroring those applications onto the Nokia, Samsung og Sony-Ericsson via technologies like Flash Lite? There is a growing number of services only available to participants on one mobile platform.
Third, spread the service across a range of platforms, depending on the nature of each part of the service. Some activities are perfect for the mobile interface, others demand larger screens or more complex interactions
Vacuum constriction devices (VCD) are widely available cheap viagra online about ED. Not one of the main organic risk factors is.
. Participants don’t care about platforms, only agencies and marketers do :o)
Fourth, avoid feature creep
. If it is only nice to have, it probably isn’t.
Image from the Razorfish Digital Design Blog.