November 26 /

In an era of customer self-realization and engagement, excellent customer service and technological advantage is not enough. Innovation and development based on generic drivers does…

Read the PostPositioning

November 5 /

We accept new technology as difficult to use – after all, its just technology. We let technology slip through our fingers, we don’t ask enough…

Read the PostDesigning the future

October 26 /
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April 12 /
April 10 /

Due to its narrow formats, traditional advertising relies heavily on the cliché for impact. But online, only tactical advertising makes good use of standardization and…

Read the PostThe cliché

April 10 /
April 8 /
March 20 /

The future is already here – it’s just not evenly distributed. —William Gibson, quoted in The Economist, December 4, 2003 The question we need to…

Read the PostTwo thousand and fourteen

March 18 /
March 17 /

Everything human made has at some point been technology. Examples of this are asphalt, waffles, language, pencil, science and the kitchen. Lately we’ve had advances…

Read the PostTechnology

March 14 /
February 7 /

The following text is the manuscript to my presentation The next 80%. View more presentations from Helge Tennø Intro / gap – According to Microsoft…

Read the PostThe next 80% (manuscript)

December 19 /
December 4 /
December 2 /
December 1 /

The reason large parts of the corporate Internet is boring, difficult and of little direct use / effect is because we are unnecessarily complicating it.…

Read the PostSimple.

November 28 /
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September 25 /
September 12 /

This is the video of my Outside – the future is not in front of us presentation at Idejax in Zagreb in May. (Many thanks…

Read the PostOutside … (video)

August 29 /
August 12 /

Has thinking been given the back row seat on the issue of creative thinking? Creativity has to do with originality; imagining something new. So why…

Read the PostHow we think

July 22 /

“Old marketing” is about to take ownership of both customers’ and investors’ imagination and cash flow in the “connected” space. “Free”, “discounts” and “coupons” seem…

Read the PostFree!

July 18 /

Are we reaching a point were we are continuously stuffing ourselves with content but unable to create anything from it that is original. Is our…

Read the PostRelax & reflect

July 7 /
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May 30 /