I came across yet another explanation of the social graph, this time via the excellent blog Mobile Youth. Unfortunately it falls into the same trap…
13 search results for "social graph"
Mark Earls and Alex Bentley claim that emulation (our ability to do what others do) is the only trait that differentiates us from other primates…
It can be quite easy to define your target audience into segments based on demographics, especially when there is a strong difference between demographic groups…
Are the new opportunities of the social graph there only to extend todays’ influence based marketing? Or are they, as I hope, the start of…
This is the future: 1 . All our social networking profiles melt into one. Creating a universal online identity, knowing more about us than any…
Read the PostUniversal Profiles, SPIMEs and Communication Medium Opportunities
“Every time you solve a problem you create a new one” — Kevin Slavin (1). Are we trying to hard or not hard enough? In…
Read the PostIf we want the computer to do all our work do we have to become computers?
What is the digital economy, digitization and digital transformation? In her article The Age of Distributed Capitalism (2010) Shoshana Zuboff argues that the next chapter of capitalism…
Read the PostHardware becomes software and products become networks
“Businesses need a new type of problem solving. Why? Because they are getting people wrong” – link In their book The Moment of Clarity, Christian Madsberg and…
Read the PostBusiness Culture Is Getting Human Behavior Wrong
Mobile is at the forefront of rethinking communication . But in order to understand its potential we need to look beyond the SMS’s, the appvertising…
Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC,…
Read the PostThinking outside / igniting the real world component
Thought I’d share some of the ideas that’s been inspiring me the last couple of days . I’ve added some context to each quote so…
Dr . Tina Basi sums up three different kinds of research categories quite simply and nicely over at the Experentia blog. From her presentation: Popular…
John A. Deighton and Leora Kornfeld puts marketing activities on a x/y two dimensional graph visualizing “Information towards Meaning” and “Access towards Identity.” Is this…
Read the PostCreating brand loyalty through meaning and identity
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