January 28 /
January 20 /
November 27 /
November 26 /

In an era of customer self-realization and engagement, excellent customer service and technological advantage is not enough. Innovation and development based on generic drivers does…

Read the PostPositioning

November 4 /

We accept new technology as difficult to use – after all, its just technology. We let technology slip through our fingers, we don’t ask enough…

Read the PostDesigning the future

October 25 /
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September 19 /
August 16 /
June 19 /
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April 12 /
April 10 /

Due to its narrow formats, traditional advertising relies heavily on the cliché for impact. But online, only tactical advertising makes good use of standardization and…

Read the PostThe cliché

April 9 /
April 8 /
March 19 /

The future is already here – it’s just not evenly distributed. —William Gibson, quoted in The Economist, December 4, 2003 The question we need to…

Read the PostTwo thousand and fourteen

March 18 /
March 17 /

Everything human made has at some point been technology. Examples of this are asphalt, waffles, language, pencil, science and the kitchen. Lately we’ve had advances…

Read the PostTechnology

March 14 /
February 7 /

The following text is the manuscript to my presentation The next 80%. View more presentations from Helge Tennø Intro / gap – According to Microsoft…

Read the PostThe next 80% (manuscript)

December 19 /
December 4 /
December 1 /
November 30 /

The reason large parts of the corporate Internet is boring, difficult and of little direct use / effect is because we are unnecessarily complicating it.…

Read the PostSimple.

November 27 /
November 21 /
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October 16 /
October 11 /
September 25 /
September 12 /

This is the video of my Outside – the future is not in front of us presentation at Idejax in Zagreb in May. (Many thanks…

Read the PostOutside … (video)

August 29 /
August 11 /

Has thinking been given the back row seat on the issue of creative thinking? Creativity has to do with originality; imagining something new. So why…

Read the PostHow we think

July 21 /

“Old marketing” is about to take ownership of both customers’ and investors’ imagination and cash flow in the “connected” space. “Free”, “discounts” and “coupons” seem…

Read the PostFree!

July 17 /

Are we reaching a point were we are continuously stuffing ourselves with content but unable to create anything from it that is original. Is our…

Read the PostRelax & reflect