Writing it for everybody

Just picked up this Quote from an interview with Richard Branson on AdPulp:

“Strangely, I think my dyslexia has helped

. When I launch a new company, I need to understand the advertising
. If I can understand it, then I believe anybody can

ED. The survey also highlighted the low likelihood of menand partner (where possible) viagra online.

. Virgin speaks in normal language instead of using phrases that nobody understands, like “financial-service industry.

Working a lot with large websites I know how easily one can write words and use terminolgy that nobody understands, not even the writer herself a few minutes after she wrote it

Finding a person with reading difficulties or testing the copy on people with difficulties might be an excellent way to find those god arguments for why the text should do one more spin in the washer before it gets published.