Designing identities (slideshare presentation)

The way we are making and selling design is becoming generic and confusing. One of the challenges is that design, as creativity, is described as a product, an end goal. When the fact is that neither design nor creativity is a result; it’s a description of how we get there, not what we will end up with

The presentation discusses some of the challenges and opportunities of design today, as I see them

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. The content has previously been posted as three articles on and linked to from this blog. The presentation tries to put it all together, make it more internet consumption friendly (read: packed with sound bites), and offer it as a pleasant and enjoyable printable document.

As always the individual slides can be found on

Find the presentation on or below.

View more presentations from Helge Tennø.

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