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In their research Jennifer Mueller, Jeff Loewenstein and Jennifer Deal finds that customers are much more attracted to creative products than one can presume. They…
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At conception ‘Industry’ and ‘core business’ are both sensible terms to frame and communicate the purpose of a business . But they are limiting .…
Digital is a mental model. A way of thinking about customers, business, offerings, management and technology that challenges the current thinking companies are operating on.…
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In 2015 we stop referencing customers as marketing costs, and start identifying them as business outcomes. In the meantime, here are several excellent resources on…
By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites…
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To develop the next generation services and products companies need to answer a very simple question: What job is the customer hiring the product for?…
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Customers are out-moving organization, creating a gap that has become the no.1 job for CEO’s to fill. There is a growing divide between people and…
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The idea of customer centricity is growing in strength, I’ve collected some sources I personally have found valuable in developing this idea. – Shoshana Zuboff,…
In two articles on HBR the role of branding in the digital economy is discussed. (Unfortunately behind the HBR paywall) In this first article Itamar…
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New customer behavior turns one of the biggest hypes of marketing into marketers most important tool. The purchase funnel is 116 years old according to…
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Transient Advantage, Distributed Capitalism, the Age of the Individual, Disruption and Jobs-to-be-Done . All theories offering valuable perspectives to the larger concept of communication, design…
As Instagram has chosen to capitalize on its offering they have decided to let the user base personally take the burden and the expansion of…
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Companies rise and fall based on their ability to understand customer demand and adapt when it changes. We are in turbulent times brought forward by…
By downplaying technology’s role in shaping businesses and industries, companies make themselves vulnerable to emerging threats. In this article I try to combine the nature…
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In my TEDx talk in Umeå I talked about the difference between creative output and creative input . And how, even if the Internet is…
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We need bigger perspectives; there is no such thing as social media – what are the larger business opportunities created by consumer engagement? The Internet…
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In an era of customer self-realization and engagement, excellent customer service and technological advantage is not enough . Innovation and development based on generic drivers…
We accept new technology as difficult to use – after all, its just technology. We let technology slip through our fingers, we don’t ask enough…
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In order to become a more central component of business strategy the vernacular, thinking and application of communication needs to mature – from a content…
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Does technology affect people – or just our access to them? This has been a popular question, which has defined much of the discussion concerning…
The brand concept is not hot air or fuzzy logic, it is a strategic tool, and if anything should be more important to a company…
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When the mobile and social web combine they create the basis for a completely new Internet. Which radically differentiates itself from the shape of the…
