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To develop the next generation services and products companies need to answer a very simple question: What job is the customer hiring the product for?…
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Customers are out-moving organization, creating a gap that has become the no.1 job for CEO’s to fill. There is a growing divide between people and…
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The idea of customer centricity is growing in strength, I’ve collected some sources I personally have found valuable in developing this idea. – Shoshana Zuboff,…
In two articles on HBR the role of branding in the digital economy is discussed. (Unfortunately behind the HBR paywall) In this first article Itamar…
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Transient Advantage, Distributed Capitalism, the Age of the Individual, Disruption and Jobs-to-be-Done . All theories offering valuable perspectives to the larger concept of communication, design…
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By downplaying technology’s role in shaping businesses and industries, companies make themselves vulnerable to emerging threats. In this article I try to combine the nature…
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In an era of customer self-realization and engagement, excellent customer service and technological advantage is not enough . Innovation and development based on generic drivers…
We accept new technology as difficult to use – after all, its just technology. We let technology slip through our fingers, we don’t ask enough…
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In order to become a more central component of business strategy the vernacular, thinking and application of communication needs to mature – from a content…
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The brand concept is not hot air or fuzzy logic, it is a strategic tool, and if anything should be more important to a company…
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When the mobile and social web combine they create the basis for a completely new Internet. Which radically differentiates itself from the shape of the…
