Category:

Anthropology

June 4 /
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July 9 /

This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…

Read the PostPost Digital Marketing 2009

February 23 /

Friday I was (most proudly) quoted by PSFK which referenced a part of my summary of the Mobile panel at Good Idea Salon London. The…

Read the PostThe Human Spectacle

February 14 /

We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…

Read the PostThe New Mindset

February 1 /
July 23 /

How important is ethnography to advertising? Ethnography for marketers, A guide to consumer immersion Gives a few answers. The first 30 pages are just crammed…

Read the PostThe power of Ethnography

July 11 /
June 23 /

Dr. Tina Basi sums up three different kinds of research categories quite simply and nicely over at the Experentia blog. From her presentation: Popular methodologies:…

Read the PostPopular methodologies

June 23 /
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April 28 /

As it has been pointed out many times, linearity is a construct, an imagined process that has been created in order for strategists and theorists…

Read the PostThere is no linearity

April 15 /