- “They collect followers on Twitter as proof of how brilliant they are at social media marketing, without realizing the irony that they are just turning their Twitter feed into a broadcast medium that reaches more people than they could possibly hope to have a “relationship” with.” – Kevin Rothermel
If the goal of the BBC is to turn Twitter into a broadcast medium, then a lot of the answers in the video are good ideas, but why would you want to? Yet another broadcast medium? Isn’t digital today more about a patchwork of smaller arenas – all folding into this ONE big Idea?
The genius of Twitter is that it’s an incredibly simple and agile tool, allowing any twitterer to tailor it to their use. But for the BBC my personal recommendation would be that they should explore it as something other than a broadcasting mechanism, and it should be used for listening, participating and connecting with larger or smaller audiences.
What the BBC needs isn’t twitter.com/bbc, what they need is /bbcBluePeter or /bbcScience or /bbcChrismoyles. People, programs, common interests, social objects, the works. Not just one big broad channel to pour all their information through.
To put it into other words: Did Microsoft embrace blogging by creating ONE big blog? Or did they encourage their employees to create thousands of small ones?
Isn’t this also the case Twitter?