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https://roaringwriters.org/author-morris-isara As we are moving into New Digital and New Marketing Models it becomes essential to create ideas for arenas, not stories for channels.
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Buy Valium 10 Mg Online The Channels, which we usually describe as the chosen path from the brand to the consumer, is often no more than a one-way pipeline which brands can poor stories into in order to create value at the other end
Which is approximately the same thing as Charles Leadbeater describes when he talks of the traditional view of creativity on his TED speak back in 2005.
- “…special people in special places think up special ideas. Then you have a pipeline that takes the ideas down to the waiting consumers, who are passive, who can say yes or no to the invention…”
So now that Web2.0 has moved from being larger than life websites where people can contribute or voice their opinion, to thinking of participation with the brands as Purchase Klonopin Online smaller, personal applications in a larger context, we are starting to create a different class of areas which immerse the participant.
https://libertycapitalgroup.com/revenue-based-loans These are Pregabalin 300Mg Buy Online Arenas, much richer than pipelines or channels, at the same time as they state the importance of having a form of interaction, between the brand and the participant, or between participants
. (as opposed to channels)
If I’m right when I previously said that:
- “A brands is therefore our personal reflection of an experience, influenced by our anticipation.” And “old advertising” is all about creating the anticipation, whilst new advertising is all about creating the experience.
Then “Channel Advertising” is the old advertising, and all about creating anticipation through stories
.
And the https://bisousmagazine.com/lips “New Advertising” is all about creating the Order Ambien Online No Prescription Arenas where the experiences happen.
This creates a whole new kind of “idea” being developed
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. And the question is:
Buy Online Soma As our ideas move from channels to arenas, are we still advertisers?
