Tom Himpe gives a rich presentation on how to create remarkable products & services.
- “The one thing all of these domains have in common, is that they float in between product development and marketing. They are as much about improving the products as promoting them. And as such, they are eroding the importance of traditional advertising. They are blurring the traditional lines between R&D and marketing.” – Tom Himpe
This is a valuable addition to the ongoing discussion concerning the enrichment of marketing, and brand building outside of the narratives.
View the presentation The Conversation Starts From Within on Slideshare.net.