This ads to the argument that media needs to explore new products for advertisers, giving them the opportunity to establish long term connections with participants
But there is an additional important argument as well. Today’s advertising model is to a large extent driven by the cost of media placement, but in digital this shouldn’t be an issue any more. This opens to meet with participants anticipation regarding the accessibility of the brand, not in limited time slots, but all the time.
Ruby Pseudo points this out (as usual they are pointing out important stuff) in an interview with Amanda Mooney
in the near future because of the increasing population of viagra vs cialis which may benefit selected patients to various degrees..
- “If you’ve only budgeted 2 months to be available to our community, we’re only going to give you 2 seconds of our time … at best.” – Amanda Mooney