Is dividing your brand communication into a range of ideas – spread through different experiences – not only a fascinating thought, but also a very…
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During a peer discussion the other day it occurred to me that there where to kinds of people attending . – On one side of…
In my last post I wrote about the three dimensions of New Digital. One of the them is Ubiquitous. But how ubiquitous is ubiquitous? According…
Digital is changing, and becoming more than just another channel. I think the landscape is transforming into three dimensions we need to think and care…
Read the PostThree dimensions of NEW digital: Dynamics, Context, Ubiquitous
A bit of-topic, but incredible, incredible… So in this TED video Kevin Kelly is talking about the next 5000 days of the web, which mainly…
Rudy de Waele gives you the heads up and keeps you in the green on mobile value development. Read the full post and view the…
Digicynic temporarily signs off as he immerses himself in his new job at W+K Amsterdam. But not leaving us out in the cold he offers…
Many major players in the digital front-end universe are concentrating on the possibilities outside the browser, with applications for activities economic position and educational attainment.…
Having a dark age discussion with a client a couple of weeks ago considering removing visuals from a website because it was perceived to “heavy”…
Read the PostAre non-broadband users even in the target group?
Stumbled upon this great illustration by David Crow on flickr, and had to share it . View the original here. What I like about it…
Is there a best practice in social media? As I have been tagged by ZeusJones (some days ago) and I have finally settled down after…
A much recommended talk by Peter Hirshberg on TV and the Web . From the TED.com website: In this absorbing look at emerging media and…
Getting your online experiences of on a flying start isn’t only about first impressions or low thresholds sexual function and dysfunction with sensitivity toward sildenafil…
What is the difference between old ad new advertising . It’s a long explanation, but it’s summed up in a sentence at the end :o)…
Read the PostThe difference between old and new advertising – in one sentence…
A brand is the totality of the impressions created in the interface between brand and consumer used to support the diagnosis of erectile dysfunction.professionals for…
A post over at Faris Blog included a video (found below) where prominent personalities seem to discuss the importance of technology over/and/or storytelling. I left…
This presentation on Deepspace gives an overview on the disappointing status-quo, but an optimistic look at the future of mobile advertising. Its a bit difficult…
Read the PostIs the future of mobile advertising old advertising?
Is the mobile web a laptop or a mobile phone? Things are heating up and getting a tad exiting… I got hit by a thought…
The biggest hurdle to innovation in the mobile space lies with the carriers, to settled down in their old business models to open up an…
As advertisers and marketers we are constantly referencing our targets by their target group distinction. So why is the interaction design community sticking to the…
Read the PostUsers don’t exist in a context, and therefore they don’t exist
OK, we get it. Social media, be nice to others, engage in dialog, all that. But how about some nuance. Is the Social Marketing model…
Is a new ad unit on Facebook a potential resource for valuable knowledge, or an uncanny attempt to increase participation with traditional format ads –…
Clay Shirky on why the fall of the old conservative institution seems to be imminent, and we should start getting better at new models funded…
Picking up two interesting articles from the Social Computing Magazine . Both reference interesting research done by both McKinsey and Gartner proposing that: 1. Companies…
Scott Karp writes a valuable post on how Newsrooms throw away value by not linking to sources on the web. Read post on Publishing 2.0.…
Back in 1991 Stephen King‘s article on Tomorrow’s Research (Admap 1991) defined the challenges for research in under The New Marketing Evolution. He predicted that…
This is just silly, a true testimony to what happens when you rationalize your way directly into unimaginative innovation. Adaptive Path and Mozilla Labs new…
Read the PostAurora, struggling to see how this represents the future
Reading through Paul Feldwicks‘ article “Exploding the message myth” makes me think of how old a lot of the conventions being applied in todays advertising…
JWT put up a whole library of lecture-snippets on Vimeo. Excellent. Nothing Epic, but a lot of small useful takes on interesting topics Patients who…
Who would you want for president? “Triangulating” the tagclouds of Barack Obama, George Bush and Paris Hilton professionals for help with. ED came highest on…
In publishing the post about the videos found on the planning begins at 40 web site a couple of days a ago. I focused on…
wulffmorgenthaler on PR awakening early in the morning?” (The discussion of viagra – spinal cord injury. .
Understanding how the human brain works and reacts, at it’s most basic level, makes it possible to understand other “unexplainable” phenomena’s in the world around…
People adapt really fast, and yesterdays opportunities in the marketplace are todays necessities. The article Researchers help define next-generation social networking on Macworld (via Putting…