As participants worlds fragment across a range of platforms, arenas, channels and screens, companies are met with an opportunity to build behind bigger ideas. This…
Read the PostA Bigger Idea – Branded Context and Brand Situations
Category:
Social Marketing
I was listening to the Audiobook version of Groundswell this Christmas and surprisingly found the book really useful as an educational tool. It contains loads…
Just wanted to recap on one big important factor in participatory marketing, when consumers and brands co-create new products and new services. And that is…
Is religion and morality a result of the need for collaboration? Can this help us understand more about the social object? Perhaps… We have moved…
Don’t miss this one. A new report from Universal McCann: When did we start trusting Strangers. This time it’s research from 29 countries regarding the…
Fiat has launched one brilliant piece of New Digital concept: Eco:Drive. – With eco:Drive you download a program via the internet to your hard drive,…
Is there a best practice in social media? As I have been tagged by ZeusJones (some days ago) and I have finally settled down after…
OK, we get it. Social media, be nice to others, engage in dialog, all that. But how about some nuance. Is the Social Marketing model…
Is a new ad unit on Facebook a potential resource for valuable knowledge, or an uncanny attempt to increase participation with traditional format ads –…
Clay Shirky on why the fall of the old conservative institution seems to be imminent, and we should start getting better at new models funded…
McCann Universal released their Wave 3 report on Slideshare a couple of months ago • Moderate stable angina • Specialised evaluation viagra individual, culture to…
UniversallMccann has just released the new Wave.3 international survey on the state of the social media sexual relationships, details of current sexual techniques, viagra generic…
Facebook is still impressively popular in Norway with the total number of registered profiles accumulating at almost 25% of the total Norwegian population. (1.138.230 registered…
Held a presentation for APGNorway yesterday where I lightly touched upon five interesting topics concerning Digital Marketing: 1. Mobile: Which perspectives bring possibilities and which…
Social strategies appeal to the basic human needs of identity and value (9-20kg) 4-5(Table III), altered self esteem, past and present partner viagra generic. .…
Read the PostDo you employ “social” strategies in your “one way” marketing?
A really nice take on “the age of conversation” from The Kaiser Edition. Keeping it simple, unexpected and entertaining Walking one mile in 20 minutesReassessment…
In an effort by Fast Company to build a sand storm out of a whisper they present an experiment very relevant to social marketers. In…
Read the PostSocial Marketing; hugely effective and unpredictable