This video from Influx Insights discusses what the BBC should do with it’s twitter.com/bbc account
. Listening to the beginning of the video it reminds me of the quote posted yesterday on Ad-Lab:
- “They collect followers on Twitter as proof of how brilliant they are at social media marketing, without realizing the irony that they are just turning their Twitter feed into a broadcast medium that reaches more people than they could possibly hope to have a “relationship” with.” – Kevin Rothermel
If the goal of the BBC is to turn Twitter into a broadcast medium, then a lot of the answers in the video are good ideas, but why would you want to? Yet another broadcast medium? Isn’t digital today more about a patchwork of smaller arenas – all folding into this ONE big Idea?
The genius of Twitter is that it’s an incredibly simple and agile tool, allowing any twitterer to tailor it to their use
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. But for the BBC my personal recommendation would be that they should explore it as something other than a broadcasting mechanism, and it should be used for listening, participating and connecting with larger or smaller audiences.
What the BBC needs isn’t twitter.com/bbc, what they need is /bbcBluePeter or /bbcScience or /bbcChrismoyles. People, programs, common interests, social objects, the works
. Not just one big broad channel to pour all their information through.
To put it into other words: Did Microsoft embrace blogging by creating ONE big blog? Or did they encourage their employees to create thousands of small ones?
Isn’t this also the case Twitter?