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September 17 /

Is dividing your brand communication into a range of ideas – spread through different experiences – not only a fascinating thought, but also a very…

Read the PostThe Brand Molecule Concept

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In my last post I wrote about the three dimensions of New Digital. One of the them is Ubiquitous. But how ubiquitous is ubiquitous? According…

Read the PostVery ubiquitous

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September 13 /

A bit of-topic, but incredible, incredible… So in this TED video Kevin Kelly is talking about the next 5000 days of the web, which mainly…

Read the Post42 and The One

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August 28 /

A brand is the totality of the impressions created in the interface between brand and consumer. Or more correctly put, the impressions created in the…

Read the PostThe sum of it’s parts

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August 10 /

Scott Karp writes a valuable post on how Newsrooms throw away value by not linking to sources on the web. Read post on Publishing 2.0.…

Read the PostNot the last word

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July 31 /

Who would you want for president? “Triangulating” the tagclouds of Barack Obama, George Bush and Paris Hilton. Just thought it would be a bit fun…

Read the PostTagCloud Triangulation

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