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October 25 /

Reading through the latest briefing from Trendwatching, entitled Perkonomics (pdf), there are a lot of interesting similarities between the goal of Perkonomics and the goal…

Read the PostPerkonomics and Brand Utility

October 25 /
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October 19 /

Just found a content rich, insightful and valuable slideshow on mobile marketing from Christopher Billich of Infinita. (via Threebillion and MobileYouth) 2008 have previously been…

Read the PostExplore the grace period

October 19 /
October 19 /
October 16 /

Outside The Bubble Thinking is idea thinking concerned with creating value online which will be re-created offline. Online’s importance is growing, no doubt about that,…

Read the PostOutside The Bubble Thinking

October 15 /
October 14 /

One of Cory Doctrow’s quotes resurfaced the other day: “Content isn’t king, conversation is. Content is just something to talk about” Now discussion regarding social…

Read the PostIt’s not the content…

October 14 /
October 14 /
October 12 /
October 12 /

What’s the difference between selling based on product features or selling based on ideas? It is leaving the customer on their own to create the…

Read the PostFeatures versus story

October 12 /
October 5 /
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October 5 /

The concepts of game theory are universal, as games, even though they often seem unreal due to their “packaging”, are a representation of the mechanics…

Read the PostFrom game theory

October 5 /
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September 28 /

Watching Tomas ALB’s presentation on the augmented reality projects their doing at his company metaio really set of some interesting sparks regarding the possibilities this…

Read the PostAugmented Reality

September 28 /
September 28 /
September 28 /
September 25 /
September 24 /

What are the key requirements for any project exploring the possibilities on creative collaboration? Today at the picnic08 Charles Leadbeater did an excellent presentation which…

Read the PostFive rules of collaboration

September 22 /

Reading through the DDB collection of Bernbach quotes I can’t seem to feel that some of this godfather of advertising’s opinions don’t ring with the…

Read the PostAre we outgrowing Bernbach?

September 22 /

Just published my loosely structured collection of quotes and references regarding the (mediocre) but promising state of market research – on slideshare.net. View SlideShare presentation…

Read the PostWe need change

September 21 /
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September 17 /

Is dividing your brand communication into a range of ideas – spread through different experiences – not only a fascinating thought, but also a very…

Read the PostThe Brand Molecule Concept