Category:

Planning

February 28 /

Aki Spicer and Fallons planning team pushes the notions of shareability one step further in this latest installation of their Brainfood series. Five guidelines on…

Read the PostEnable Theft

February 14 /

We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…

Read the PostThe New Mindset

February 8 /

Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…

Read the PostSuccess Metrics

February 5 /
February 2 /
February 1 /
January 31 /
December 24 /
November 15 /
July 31 /
July 24 /

Video of the talks at the JWT event celebrating 40 years of Planning. Some excellent 16 minute presentations from Jeremy Bullmore, Guy Murphy and Jon…

Read the PostPlanning begins at 40

July 24 /

Two stories on the comparison between faulty research and lampposts. Lifted from an article by Rory Sutherland in the book A Master Class in Brand…

Read the PostOn Research and Lampposts

June 5 /
May 7 /

Rama Gheerawo of Royal College of Art did a wonderful presentation on Inclusive design the other day at the European Business Conference 2008 in Oslo,…

Read the PostEmpathtetic research

May 5 /
April 28 /

As it has been pointed out many times, linearity is a construct, an imagined process that has been created in order for strategists and theorists…

Read the PostThere is no linearity

April 22 /

Was given the opportunity today to hold a presentation for The National Consortium of Media Businesses (here in Norway), on the topic “Trends in Interactive…

Read the PostTrends in Interactive Media

April 17 /
February 27 /
October 28 /