Category:

Planning

August 5 /
May 18 /

When writing short summaries for up-coming talks I often find myself articulating a broad range of ideas in a very dense space. Forcing out new…

Read the PostThe red or blue pill?

April 22 /

How do we approach customer thinking in a programmed world? Where the customer experience is controlled by computers, data and signals of 1’s and 0’s?…

Read the PostThe Customer As A Signal

July 20 /
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March 7 /

A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…

Read the Postfuture media

February 9 /
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January 19 /

Does advertising need to restate its role in the marketing communications industry? And what is the role of strategy, or planning, in this process? By…

Read the PostThe future of Planning

January 17 /
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October 15 /

Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards. But I suggest there is…

Read the PostStop buying customers

October 6 /
October 4 /

Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…

Read the Post2×2 on availability

September 7 /
August 2 /

When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…

Read the PostThe cost of attention

July 8 /

Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…

Read the PostMedia as an event

June 22 /
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March 28 /

With digital activities it is becoming increasingly easier to measure stuff, but this comes with a great caveat. The simplicity of measuring the simple stuff…

Read the PostIdiots or Wizards

March 17 /

A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…

Read the PostThe New Brand landscape 2

March 11 /
March 8 /

Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…

Read the PostIgniters not Interrupters!

March 1 /