Viral marketing

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A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…

Read the PostThe New Brand landscape 2

March 8 /

Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…

Read the PostIgniters not Interrupters!

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December 11 /

Viral is the spreading of ideas from hive to hive with the help of “sneezers”. (Seth Godin) Now, this resent research from ChoiceStream (via NeeTeeVee)…

Read the PostIs it Viral?

December 1 /