Category:

Storytelling

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When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…

Read the PostThe cost of attention

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A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…

Read the PostThe New Brand landscape 2

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Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…

Read the PostSuccess Metrics

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It’ seems Seth Godin was right all along when saying “build your marketing into the product” including hyperlipidaemia- a comprehensive sexual, medical and psycho-social viagra…

Read the PostA Much More Natural Relationship

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