Hi!
My name is Helge Tennø, I am currently working as Digital Director at Dinamo AS in Oslo, Norway.
In my work I help companies and organizations discover WHY they are valuable in consumers lives, and HOW they can create deliberate value on the everyday arenas where they connect with them.
I believe the goal of digital marketing is two fold…
- 1. Social Marketing / Participant Initiated Activities:
Companies need to get back out into the real world by building real relationships with customers, not imaginary ones. We need to help participants connect, share and ignite.
“the future of advertising is not MORE display advertising, it is utilizing the mechanics and dynamics of the online conversation in order to create buzz, attention and interest on arenas where we are not interrupting conversations, but contagiously igniting them.”
- 2. Services / Branded Utilities
Our goal is to be meaningful and loved, important and anticipated. We do this by exploring the situations and activities where the company, it’s brand, products or services are meaningful, and we need to ad value to this context.
“it’s not about interrupting them, telling them how brilliant their shoes are. Its about adding value to the experience, making the running experience better, enhancing it, adding new concepts to it.”
I believe it’s important to take notice, because the new brand landscape is about earning ownership of the experiences where your products are used and brands are shaped. Losing on these arenas has far greater consequences than loosing out in a standard format banner ad space.
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On this blog I try to discuss stuff that fits into or will/should effect the realm of advertising and marketing to this extent.
I also share my thoughts here:
http://www.slideshare.net/helgetenno/slideshows
And inspiration here: http://twitter.com/congbo
Any comments or questions, please contact me on helgetenno@gmail.com.
[...] Helge Tennø taps into the underlying reasons why iPhone apps are so engaging: People give their attention to the mobile in small moments of boredom. They are trying/hoping to fill a void with something of value. Mobile ads in this context can be mind fodder, something to spend time with for short moment. But that doesn’t mean advertising should stop there. We should strive to create worthwhile value, stuff you subscribe to, context for the brand – real value. [...]
[...] foi criada pelo planner norueguês Helge Tennø, que é da agência Screenplay, e que postou em seu blog há poucos dias atrás (blog esse que tem [...]
[...] Tom Himpe has an interesting presentation (which Paul has also since spotted in a followup post) highlighting the ‘evolution within marketing from message-centric (trying to flog average products & services through flashy and entertaining messages) to product-centric (trying to actually improve products & services, and make them more remarkable, interesting, beautiful or valuable)’ (Hattip to Helge Tennø.) [...]
[...] Helge Tennø opublikował swoją następną prezentację. To ta, którą robił wspólnie z nami – swoimi [...]