Comments on: A collection of ten inspiring ideas http://www.180360720.no/index.php/archive/a-collection-of-ten-inspiring-ideas/ Digital advertising, Mobile/portable, (r)etail Sat, 14 Jan 2012 16:43:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chris B http://www.180360720.no/index.php/archive/a-collection-of-ten-inspiring-ideas/comment-page-1/#comment-1497 Chris B Wed, 23 Dec 2009 13:06:08 +0000 http://www.180360720.no/?p=2486#comment-1497 RE: 9 "connected and participatory platforms are your best arenas for growing premium participants and customers." - yes, and we should remember that these platforms are not only online/digital RE: 9
“connected and participatory platforms are your best arenas for growing premium participants and customers.” – yes, and we should remember that these platforms are not only online/digital

]]> By: dot Blog. The week in links http://www.180360720.no/index.php/archive/a-collection-of-ten-inspiring-ideas/comment-page-1/#comment-1486 dot Blog. The week in links Mon, 14 Dec 2009 11:04:21 +0000 http://www.180360720.no/?p=2486#comment-1486 [...] A Collection Of Ten Inspiring Ideas (180360720​.no) [...] [...] A Collection Of Ten Inspiring Ideas (180360720​.no) [...]

]]> By: John http://www.180360720.no/index.php/archive/a-collection-of-ten-inspiring-ideas/comment-page-1/#comment-1483 John Sat, 12 Dec 2009 10:09:10 +0000 http://www.180360720.no/?p=2486#comment-1483 Nice post, and it's a little similar to one I published yesterday on the continuing media upheaval. http://www.amusingourselves.com/featured/mediaquake-2009-top-10-insights-into-the-years-media-shakedown Nice post, and it’s a little similar to one I published yesterday on the continuing media upheaval.

http://www.amusingourselves.com/featured/mediaquake-2009-top-10-insights-into-the-years-media-shakedown

]]> By: helgetenno http://www.180360720.no/index.php/archive/a-collection-of-ten-inspiring-ideas/comment-page-1/#comment-1474 helgetenno Mon, 07 Dec 2009 22:02:35 +0000 http://www.180360720.no/?p=2486#comment-1474 Interesting question Zack. Personally I'm not quite sure if the general trust Google is experiencing related to its service is quite relevant for the product or operation Murdoch is trying change. I don't think the trust is the problem. Murdoch is locking himself out of the "streams" and forcing people into "destination" websites. Which is the opposite of to the trends we are seeing. But as I find the future of media a complete haze, and the fact that we have no idea where they are heading with their future business models, I can't nothing but try to learn from his example and understand how it might work, not exclude the operation all together. Best Helge Interesting question Zack.

Personally I’m not quite sure if the general trust Google is experiencing related to its service is quite relevant for the product or operation Murdoch is trying change.

I don’t think the trust is the problem.

Murdoch is locking himself out of the “streams” and forcing people into “destination” websites. Which is the opposite of to the trends we are seeing. But as I find the future of media a complete haze, and the fact that we have no idea where they are heading with their future business models, I can’t nothing but try to learn from his example and understand how it might work, not exclude the operation all together.

Best
Helge

]]> By: Zach Jordan http://www.180360720.no/index.php/archive/a-collection-of-ten-inspiring-ideas/comment-page-1/#comment-1472 Zach Jordan Mon, 07 Dec 2009 00:30:59 +0000 http://www.180360720.no/?p=2486#comment-1472 Great slides Helge and interesting insights with regards to the massive changes occurring across the entertainment, technology and advertising industries. I haven't personally seen or heard of anyone, but I would be curious to know if there are others in traditional media organizations and beyond (those who are not privy to Murdoch's plans) who agree with Murdoch and his bold statements. I think it's particularly interesting because if Google (specifically Eric Schmidt) makes the case that their strength as a brand and continued momentum resides in the fact that there is tremendous public trust in their services - and that they would fail without it, then what plans might Murdoch have up his sleeve that makes him think HIS empire could function in this new paradigm without this trust. Your thoughts? Great slides Helge and interesting insights with regards to the massive changes occurring across the entertainment, technology and advertising industries. I haven’t personally seen or heard of anyone, but I would be curious to know if there are others in traditional media organizations and beyond (those who are not privy to Murdoch’s plans) who agree with Murdoch and his bold statements.

I think it’s particularly interesting because if Google (specifically Eric Schmidt) makes the case that their strength as a brand and continued momentum resides in the fact that there is tremendous public trust in their services – and that they would fail without it, then what plans might Murdoch have up his sleeve that makes him think HIS empire could function in this new paradigm without this trust. Your thoughts?

]]> By: helgetenno http://www.180360720.no/index.php/archive/a-collection-of-ten-inspiring-ideas/comment-page-1/#comment-1470 helgetenno Sun, 06 Dec 2009 22:10:21 +0000 http://www.180360720.no/?p=2486#comment-1470 Again, thanks for adding your thoughts to the stream Mark :) I find the equation understandable: Murdoch doesn't want to give his product away for free anymore - with the consequence of having to destroy it with bad advertising in order to have a business model. And that he sees the current businessmodel as not sustainable. And understanding that as long as his product is of high quality and unique - not available for free somewhere else - people will be willing to pay for it. But this is also where I stop to see what the plan is. And that is why it is difficult for me to say that it won't work. I understand Murdoch's outset, and I am looking forward to seeing where he is going after the "Google shutout". Maybe he has some surprises up his sleeve? Helge Again, thanks for adding your thoughts to the stream Mark :)

I find the equation understandable:
Murdoch doesn’t want to give his product away for free anymore – with the consequence of having to destroy it with bad advertising in order to have a business model. And that he sees the current businessmodel as not sustainable.

And understanding that as long as his product is of high quality and unique – not available for free somewhere else – people will be willing to pay for it.

But this is also where I stop to see what the plan is. And that is why it is difficult for me to say that it won’t work.

I understand Murdoch’s outset, and I am looking forward to seeing where he is going after the “Google shutout”. Maybe he has some surprises up his sleeve?

Helge

]]> By: Mark http://www.180360720.no/index.php/archive/a-collection-of-ten-inspiring-ideas/comment-page-1/#comment-1469 Mark Sun, 06 Dec 2009 21:51:37 +0000 http://www.180360720.no/?p=2486#comment-1469 I guess he's trying to make an argument why he wants to ban google from his sites. He will get a lot of criticism. Old school media thinking if you'd ask me. If more than 80% of internet sessions start with a search query and your business model is based on traffic for your site. I would advise Murdoch to act differently. You have to respect the guy for his achievements but those were mostly more than 10 years ago. I guess he’s trying to make an argument why he wants to ban google from his sites. He will get a lot of criticism.

Old school media thinking if you’d ask me. If more than 80% of internet sessions start with a search query and your business model is based on traffic for your site. I would advise Murdoch to act differently.

You have to respect the guy for his achievements but those were mostly more than 10 years ago.

]]> By: helgetenno http://www.180360720.no/index.php/archive/a-collection-of-ten-inspiring-ideas/comment-page-1/#comment-1467 helgetenno Sun, 06 Dec 2009 21:42:19 +0000 http://www.180360720.no/?p=2486#comment-1467 Thanks Mark, your commenting on the Murdoch thing, and the point you make is extremely important. But why do you then think Murdoch is doing what he is doing - and if he is doing it, what would it take to make it work? Helge Thanks Mark, your commenting on the Murdoch thing, and the point you make is extremely important.

But why do you then think Murdoch is doing what he is doing – and if he is doing it, what would it take to make it work?

Helge

]]> By: Mark http://www.180360720.no/index.php/archive/a-collection-of-ten-inspiring-ideas/comment-page-1/#comment-1466 Mark Sun, 06 Dec 2009 21:33:54 +0000 http://www.180360720.no/?p=2486#comment-1466 At our wesbites the traffic that comes from organic search results (via Google in about 95% of the visits through search engines) is of more quality (more pageviews per visit and more time spent per visit) than the people that know our URL's and type it in themselves. At our wesbites the traffic that comes from organic search results (via Google in about 95% of the visits through search engines) is of more quality (more pageviews per visit and more time spent per visit) than the people that know our URL’s and type it in themselves.

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