Expanded version of Seven actionable marketing trends

1:1 / 2009 / Activity Based Advertising / Activity Centered Design / advertising / Augmented Reality / Blog / Brain / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Context / Everyday life / Future / Gaming / Herd / IA / Identity / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Participation / Perspective / Planning / Post Digital / Social Graph / Social Marketing / Social networking / Storytelling / The Internet of Thins

After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the slideshow. Elaborating on each trend and including some references and quotes from the insights behind them. Unfortunately it has taken me some time to put this together, and I do…

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January 17, 2010 7

Seven actionable marketing trends

2009 / Everyday life / Just a thought / Marketing / Mobile / New Digital / Perspective / Planning / Post Digital

My six guidelines / marketing trends have received a lot of positive feedback. As someone described it: “A very tangible and actionable list for digital marketing activities” – focusing on leveraging new consumer/media/digital trends. As a result I wanted to publish it as an own slideshow, a small checklist or inspirational document in case anyone…

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November 27, 2009 25

Imagine something remarkable

1:1 / 2009 / Activity Based Advertising / Activity Centered Design / advertising / Brand / Branded Utility / Collaborative Creativity / Content Marketing / Context / Everyday life / Future / Herd / Identity / Incentives / Innovation / Interaction design / Interactive Advertising / Just a thought / Marketing / New Digital / Online Advertising / Participation / Perspective / Planning / Post Digital / Presentation

A company’s ability to engage and connect with people has to do with its imagination and not the product or product category. A couple of days back a quite popular and knowledgeable blog wrote, as a small part of their quite smart overview on social media, that some brands don’t belong in it. I do…

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November 24, 2009 4

Online advertising is changing because the media business model is changing

2009 / Activity Based Advertising / advertising / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Context / Everyday life / Future / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Online TV / Participation / Perspective / Planning / Post Digital / Publishing / Search / Social Graph / Social Marketing / Social networking / Storytelling / The Internet of Thins

Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written previously on how both the competition to the online ad product (ie. earned media) and our citizens’ change in online behavior should be forcing online media to innovate its advertising…

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November 15, 2009 11

Mobile Abilities Map Presentation

1:1 / 2009 / Activity Based Advertising / advertising / Analytics / Augmented Reality / Blog / Brain / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Context / Data Vizualisation / Design / Emotion / Event / Everyday life / Future / Gaming / Herd / Identity / Innovation / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Online TV / Participation / Perspective / Planning / Post Digital / Presentation / Social Graph / Social Marketing / Social networking / Storytelling / The Internet of Thins / Trend / Value Providers / Viral marketing / Widget / Word of Mouth

Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look beyond the SMS and the text voting, and start exploring the real potential of the platform. Since the Mobile Abilities Map pdf, published two weeks ago, has received a great…

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October 25, 2009 7

Stop buying customers

1:1 / 2009 / Activity Based Advertising / advertising / Brand / Branded Utility / Collaborative Creativity / Content Marketing / Context / Design / Everyday life / Future / Innovation / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Participation / Perspective / Planning / Post Digital / Trend

Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards. But I suggest there is something wrong with that mindset. In fact, with the uncertainty of the future of media, everything might be wrong with that mindset. Display advertising might still be around at the…

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October 15, 2009 4

When the marketing becomes the product

1:1 / 2009 / Branded Utility / Content Marketing / Context / Everyday life / Future / Interactive Advertising / Marketing / Mobile / New Digital / Online TV / Participation / Planning / Storytelling / The Internet of Thins

As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful. This turns marketing into the experience surrounding the product – and in some instances becomes the experience people connect to and build relationships with. The marketing becomes the product, and…

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October 6, 2009 5