What is marketing in 2013? How do you ignite your ambassadors and the makers of things? The following presentation was held for Microsoft in Lisbon on the 20th of February 2013.
How does digital communication affect business outside marketing? In this three-part article I will try to explain the changes I’m seeing in the convergence of emerging digital communication, branding and business. Read part 1 here. Read part 2 here. I’ve divided the future of digital, the way I see it, into three concepts. In the…
How does digital communication affect business outside marketing? In this two-part article I will try to explain the changes I’m seeing in the convergence of emerging digital communication, branding and business. We try to place every advancement or innovation within the context of what we already know. “We look at the present through a rear-view…
In research just made public by one of the major banks in Norway, businesses where asked why they were investing in an online presence. The answers presented a bit of a revelation. The top three answers were all connected with consumer demand, which are all OK points to make, but when compared to the three…
Digital’s introduction to retail, be it a slow one, will accelerate as the understanding of the width of web and mobile broadens from being all about destinations, to integration into every aspect of business: Find the presentation below or at slideshare.net/helgetenno. As always find the individual slides under CC-license here: flickr.com/everythingnewisdangerous I’ve included the part…
In an online world full of nuances and variables, is the universal mindset of mass media affecting our ability to make people deliriously happy? Mass media forces brands to find one consistent voice, communicating one story or one set of values to a large part of a population. This mindset is valuable for the mass…
A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an accumulation of a range of relevant thoughts from this blog, put into system. It’s built as a master slide set (to pick and sort from), but I tried to ad…
If marketing is to become a more integrated part of the product experience/context, baked in and/or eventually become more important than the product: “Marketing becomes the value people want to connect with, the product is merely an invitation into this relationship”. – link Then it means a different set of demands needs to be put…
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the slideshow. Elaborating on each trend and including some references and quotes from the insights behind them. Unfortunately it has taken me some time to put this together, and I do…
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written previously on how both the competition to the online ad product (ie. earned media) and our citizens’ change in online behavior should be forcing online media to innovate its advertising…
