Held a presentation for APGNorway yesterday where I lightly touched upon five interesting topics concerning Digital Marketing:

1. Mobile: Which perspectives bring possibilities and which bring stagnation.
2. Finance: Where are the possibilities and where is the vacuum.
3. Services: Experience design, creating use-scenarios and reinforcing the brands core-purpose.
4. Emotions: A rational explanation to how it works, inheritance and manipulation.
5. Participants: Why they are important to business in both marketing and innovation.

If you view the presentation over at slideshare and click the tab called “Comments on slide 1 (0)”, there is a supplementing comment to many of the slides.

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There is a commotion online with the internationally planningbloggers, in the lead Herd and Zeus.

They are all taking about experiences, more powerful than words, not a revolutionary breaktroguh I must ad, but interesting in the sense of focus….

I mean, if you change the focus from knowing about it to making it your primary goal when engaging youmans in your campaings. Then you also change the startingpoint of any thoughtprocess concerning an activity or a string of related activities gravitating around a common goal.

As Dan Gilbert says.. The starting point is essential, becuase it tends to be similar to the ending point (although Gilbert is talking about emotions and the synthesising of future and past).

It’s all about doing, about verbs, and objects, events and things people can physically involve themselves with. Create an emotional experience as well, and you have got it all.

Image from Telegraphs article on the new piece at the Tate Modern.