What is marketing in 2013? How do you ignite your ambassadors and the makers of things? The following presentation was held for Microsoft in Lisbon on the 20th of February 2013.
A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an accumulation of a range of relevant thoughts from this blog, put into system. It’s built as a master slide set (to pick and sort from), but I tried to ad…
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the slideshow. Elaborating on each trend and including some references and quotes from the insights behind them. Unfortunately it has taken me some time to put this together, and I do…
How come design for technology is so inherently anti-human that we had to invent a whole new industry around it just to band aid the wounds created by having the wrong focus in the first place? Behavioral Psychologist Donald Norman has been quoted saying: “Each time a new technology comes along, new designers make the…
My six guidelines / marketing trends have received a lot of positive feedback. As someone described it: “A very tangible and actionable list for digital marketing activities” – focusing on leveraging new consumer/media/digital trends. As a result I wanted to publish it as an own slideshow, a small checklist or inspirational document in case anyone…
A company’s ability to engage and connect with people has to do with its imagination and not the product or product category. A couple of days back a quite popular and knowledgeable blog wrote, as a small part of their quite smart overview on social media, that some brands don’t belong in it. I do…
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written previously on how both the competition to the online ad product (ie. earned media) and our citizens’ change in online behavior should be forcing online media to innovate its advertising…
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look beyond the SMS and the text voting, and start exploring the real potential of the platform. Since the Mobile Abilities Map pdf, published two weeks ago, has received a great…
Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards. But I suggest there is something wrong with that mindset. In fact, with the uncertainty of the future of media, everything might be wrong with that mindset. Display advertising might still be around at the…
Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced into one because the company finds it sufficient to only make their stuff available in one place. 2. Then the bigger thing: The missing link between something being a tool…
