I am overwhelmed by Flipboard. Which might be the best and most innovative thinking in regards to media I’ve seen in a very long time. This is flipboard: The reason for my amazement is two fold, both argued in a former post: 1. I think this is from Clay Shirky: The perception of news is…
Communication & business
In order to understand the future of news we need to understand that there is more to publishing than content, meaning and images. It’s also its context, especially who shared, what and why. In my first presentation on media called Future Media, I focused on changes to the media business model (from products to value…
I used to hate these things; thinking that it turned the Internet into a generic reading platform (as opposed to a marketing platform), but now I think it’s the other way around. Publishers aren’t good at designing business models online, most cloak inside a big publishing category, and there are few interesting and identifiable identities….
future media
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A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an accumulation of a range of relevant thoughts from this blog, put into system. It’s built as a master slide set (to pick and sort from), but I tried to ad…
In a new video from WIRED, presenting their new magazine/tablet concept, they suggest some solutions to a series of opportunities in digital publishing. Design First one is the fact that they’ve used print designers, a good idea obviously as having skilled experience and storytelling designers challenge and play with the interactive medium (and not the…
How come design for technology is so inherently anti-human that we had to invent a whole new industry around it just to band aid the wounds created by having the wrong focus in the first place? Behavioral Psychologist Donald Norman has been quoted saying: “Each time a new technology comes along, new designers make the…
Online advertising is changing because the media business model is changing
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Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written previously on how both the competition to the online ad product (ie. earned media) and our citizens’ change in online behavior should be forcing online media to innovate its advertising…
Digital didn’t change anything, but everything digital changed.
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The first ten years of digital was (to a large extent) the same siloed ideas that we’d already been exploiting for decades on other content and messaging transportation infrastructures (media). It was a carbon copy. It is only in the last 2-4 years something interesting and revolutionary has surfaced through the emergence of social media…
A New Business Model, for Content That Grows, Connects and Augments
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There is a big difference between how the existing media business models work in the old landscape compared to how they will work in the new. Blindly copying concept from platforms where content actually disappears removes us from the ability to create value in an updated reality where content is stored in the “long here”….
The New Mindset
Activity Centered Design / advertising / Anthropology / Blog / Brain / Brand / Branded Utility / Business / Collaborative Creativity / Content Marketing / Copy / Design / Future / Herd / Incentives / Innovation / Interaction design / Interactive Advertising / Just a thought / Marketing / Mobile / New Digital / Online Advertising / Online TV / Participation / Perspective / Planning / Presentation / Psychology / Publishing / Research / Social Graph / Social Marketing / Social networking / The Internet of Thins / Widget / Word of Mouth
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect consumers and participants to the brand. Marketing and brand building is not about being “on” anything. It’s about uniquely communicating our ideas to the customer in a situation where your…