Feb 28, 2009
Enable Theft
Aki Spicer and Fallons planning team pushes the notions of shareability one step further in this latest installation of their Brainfood series.
Five guidelines on “slippyness” from the presentation:
- 1. Enable theft of your idea.
2. Enable content that play well in “slippy” content venues.
3. Allow people to steal liberally to echo your content on your behalf.
4. Be promiscuous. Get beyond your microsites
I find this presentation ads more context and weight to my last post on shareability.
View 5 lessons marketers might learn fom Kittens inspired by kittens. (or find it at slideshare.net)
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